Firstly, what is a Subject line? Subject line is a brief description that presents the content of the email to the user, without having to open it. In fact, the subject line is one of the few elements visible from the inbox, along with the sender name and the pre-header, that is, the first sentence of the message.
Its main function, as we have said, is to give an advance of the content of the email. However, for email marketing experts a subject line serves above all to attract the reader and convince him to read the message.
Use the correct length:
Since email marketing exists, there has also been debate over the length of the email subject line: Sorry to disappoint you, marketing experts continue to debate on the issue and no final verdict yet.
You must consider some factors before making a decision. A short subject line may more easily attract the reader’s attention, but you may omit relevant information.
On the other hand, if you use a long subject line, it is probably not impressive enough and you run the risk of not being fully visualized. Although good, there are people who think that a little touch of mystery can come in handy …
Indeed, each email provider has a different character limit when displaying the subject line: Gmail shows the first 70 characters, while Hotmail and Yahoo Mail show only 60 and 46 characters respectively. Also, remember that more and more users check their emails from mobile devices, where the character limits are even lower.
Take A/B tests:
One of the best ways to check what is working on your emails is by performing A / B testing, this is very important mostly for your subject line.
A / B testing is the best way for you to optimize your page’s conversion rate and improve your Digital Marketing results.
With this, you can test small options you have in your emails and see which ones are most appealing to your audience. These tools are advised for your A/B test, these tools are advised for your A/B test, Google Optimize, Optimizely, VWO, and RD Station.
Create eye-catching email designs:
This is a very essential tip every marketer must know. If an email is difficult to read, users are likely to stop engaging with it. Having a crisp clear and creative email design is essential to customer engagement. Using engaging and relevant images with small blocks of text will encourage customers to read the entire email.
It’s not just important to have an email design that works well for desktop readers. You also need to ensure that your newsletters are easily adaptable to mobile devices. In 2018, over 68% of emails were opened on a mobile device. Using responsive mobile design is crucial to engaging the reader’s attention in an engaging way.
Deliver real value to your subscribers:
It won’t be enough to simply say, “Look what we have here for you!” All email subscribers receive a few dozen offers every day. Who has time to look at everything?
The actual value can come in many different forms: it can be valuable in its uniqueness, such as a discount or interesting, free content such as an eBook, it can also be valuable information, such as an article that leads readers through. This may even be emotionally valuable content, such as an inspiring video that subscribers will want to share with their friends.
Check out some values you can share with your subscribers:
a) Exclusive value
b) Valuable information
c) Emotional value
Keep your email short and on point:
Most emails from the marketing campaign should be short, just like mini-reports. This is very important if you are promoting a video or an article. Remember that the goal of an email marketing campaign is to lure subscribers to click on your site. Offer them only the smallest and juiciest bait that will make them want to learn more.
According to experts, email marketing content should not have more than three sentences. Just enough to give them a sense of what you are promoting without going too deep.
Do not use uppercase:
Never put all words in the capital because emails with completely uppercase text tend to be barred by the spam filters used by email providers.
So, use other strategies to get your Lead’s attention, such as bold, italics or even increasing the font size.
Create dynamic and narrative content:
Content that engages storytelling and inspires your readers provides unique value to your online experience. When creating email campaigns, it’s necessary you include relevant content related to your brand message and the interests of your subscribers.
Creating an email newsletter that is rich in value-added content is one of the best ways to do this, including news, customer success stories, tips, and more.
When a brand is able to connect with its audience on a personal level, it can build a lasting relationship and drive customer acquisition and conversion.
Don’t overdo it:
While some companies use a daily email approach, it is not advisable for everyone to do so. Often subscribers get frustrated with daily emails. Scarcity has something to do with it – although you might think that frequent emails show that you’re involved with your subscribers, it’s likely that your subscribers don’t want to hear much about you.
The problem is that there are no strict rules on how often you should email your subscribers. The frequency of email subscribers will accept varies by industry and brand. You will need to monitor your metrics over the course of a few months to see how your subscribers behave.
The metrics you should watch most closely are: Click-through rate, conversion rate, bounce rate, growth rate, email share, and forward rate, and overall ROI.
Sometimes simple emails that speak frankly to subscribers are also effective. You don’t always have to spend all your resources creating visually and textually sophisticated emails. Often plain text asking for something (like a like on your Facebook page, for example) can resonate better with your audience. Emails like this are cool because they are clear, straightforward and don’t look like spam.
In fact, when it comes to email marketing, it is sometimes better to leave out images, GIFS, and videos. Sometimes a simple pair of phrases and a link is the most effective way.
However, when we receive a personalized email with some simple phrases that seem to come from a real human being, we take the opportunity to read them. Even though both types of emails say the same thing, the most direct email seems to be more sincere. This kind of simplified email is particularly good when you contact a loyal customer base that has invested a certain amount of time and money into your product or service.
Find out what works for you:
These are tips that have worked for many companies in the past but depending on your industry and specific audience, you may need to adjust these methods. As mentioned earlier, track your email marketing metrics and how your subscribers react to your campaigns.
Remember that the last thing you want is for your email marketing campaigns to be stagnant. If you see your open and click rates decrease, it’s time to change tactics. Adjust the number of emails you send in a given week, take a new approach to your subject lines, and include different types of content in the bodies of your emails.