Gaming

10 Ridiculous Ways Adverts Were Built Into Video Games


Advertising can be a profitable venture for everyone involved. Those who are marketing a product or service gain a little more exposure, and the actual host of the advert is rewarded with a bit of extra cash. Plus, if done correctly, it doesn’t even have to inconvenience the user too much – see YouTube’s skip function – which makes most advertising harmless.

Unfortunately, it’s not all good news. Email spam. Cold calling. Those people who knock on your front door trying to sell you a conservatory. Every year that goes by it feels like advertising becomes less subtle and more in-your-face, and while on the surface, it might seem like video games are generally free from this affliction, they contain a lot more egregious shilling than you might realise.

From entire games built specifically to sell you something, to completely random product tie-ins that couldn’t be less subtle if they whacked you over the head with an iron, built-in advertisements are a big thing in video games, and chances are, you’ve been exposed to more than a few of these ridiculous cases over the years.





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